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Shoppers Seek Coupons and Free Shipping Offers

April 13, 2010

Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to a survey from MARC Research.

Nearly one-half of shoppers surveyed said they took advantage of store coupons (46%) or free online shipping (45%) when they shopped for gifts in the fourth quarter.

Shoppers wanted instant gratification: In addition to free shipping, shoppers were most attracted to offers that provided immediate savings, such as "buy one, get one half-price" offers (37%) and instant rebates (31%).

Below, other finding from the Checkout, Inside the In-Store Experience study, which surveyed consumers on their experiences shopping during the fourth quarter of 2009.

Everyday Shopping Goals

Shoppers have adopted a more utilitarian view of shopping—looking to get everything in a single trip (26%), without overspending (24%), and with little regard for being entertained (2%).

Shoppers have also realized they might have to change their shopping behaviors to adjust for continuing recessionary conditions. For example, 11% of shoppers have taken to quick fill-in trips to avoid larger grocery receipts and impact on the family budget.

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  • by Kurt Tue Apr 13, 2010 via web

    It's no wonder coupon use is so high. They're becoming easier to find and there are plenty of plenty of great coupon sites like ( to help save.

  • by Ryan Tue Apr 13, 2010 via web

    Trying coupons and comparison shopping in combination can a save time and money. For instance, ( is one among a few that exactly do that.

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