What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? Which skills will be most important for buyers in the coming years?
To find out, researchers at Adience conducted a survey of 350 B2B buyers from around the world who work for firms in a wide range of industries, including technology, financial services, healthcare, insurance, manufacturing/automotive, and media/entertainment.
Respondents say their top frustrations with vendors over the past 12 months have been when they asked poor/repetitive questions, when they shared irrelevant materials, and when they didn't understand the industry or use case.
Buyers say the things vendors most often misunderstand about their company or needs are their firm's priorities, their industry-specific pain points, and their technical requirements and constraints.
Buyers say the skills that'll be most important for themselves over the next one to two years will be staying current with market trends, interpreting and using data to inform decisions, and understanding and applying AI tools.
About the research: The report was based on data from a survey of 350 B2B buyers from around the world who work for firms in a wide range of industries, including technology, financial services, healthcare, insurance, manufacturing/ automotive, and media/entertainment.
