LinkedIn Delivers B2B Traffic, Wikipedia More Leads

Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a study by LeadForce1.

In addition, visitors referred to B2B websites from Wikipedia spend more time on those sites once they arrive—3.22 minutes on average—compared with visitors from Facebook (2.53 min.), LinkedIn (2.50 min.), and Twitter (2.46 min).

Below, other findings from the study titled "How Effective Is Social Media for B2B Lead Generation?" by LeadForce1.

Visitors Referred by Social Media Sites

Social media sites now account for nearly 15% of referral traffic to B2B websites that have a social media presence, according to the LeadForce1 analysis of 4.4 million leads analyzed over a three-month period.

LinkedIn accounts for 27.1% of such social media referral traffic to B2B sites, followed by Wikipedia (16.8%).

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