Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Twitter Use Higher Among Women, Minority Groups

December 13, 2010
  |  5,728 views

Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a new survey from Pew Research.

Twitter is popular among younger adults: 14% of Internet users age 18-29 use the microblogging site, as do 11% of online adults living in urban areas.

Meanwhile, online women (10%) are more likely than online men (7%) to use Twitter.

Below, other finding s from the 2010 Twitter report, issued by the Pew Research Center's Internet & American Life Project and Project for Excellence in Journalism.


Over one-third of Twitter users (36.1) say they check the service every day with 24% saying they do so several times a day. Meanwhile, 41% say they check the site less than every few weeks, or never do so at all.

The remaining 25% of users say they check the site for updates a few days each week or every few weeks.



Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!