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Google Android Overtakes RIM, Apple

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Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

Ranked second, RIM accounted for 30.4% of market share as of January, down 5.4 percentage points (PPs) from the previous three-month period, followed by Apple with 24.7%. Microsoft and Palm both lost ground as of January, accounting for 8.0% and 3.2%, respectively.

 

Some 65.8 million people in the US owned smartphones as of January, up 8% from the previous three-month period.

OEM Market Share


Device manufacturer Samsung was the top OEM with 24.9% of US mobile subscribers as of January, up 0.7 PPs from the three-month period ended October. LG ranked second with 20.8% share, followed by Motorola (16.5%), RIM (8.6%) and Apple (7.0%).


Roughly 234 million Americans age 13 and older used mobile devices during as of January.


Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.


Mobile Content Usage

More people are using mobile apps: US subscribers who used downloaded applications comprised 35.3% of the mobile audience as of January, up 1.6 PPs from the previous three-month period, while 25.3% of mobile subscribers accessed social networking sites or blogs, up 1.1 PPs.

Some 68.1% of mobile subscribers used text messaging on their mobile device as of January, while browsers were used by 37.0% of subscribers, up 0.8 PPs from the previous month three-month period.


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Comments

  • by Guess Thu Mar 10, 2011 via web

    You know, this reminds of Microsoft's Windows OS vs Apple's Mac computer

    It's not really the same.

    Sure, I applaud Google for making a (free) platform, which is being adopted this fast. However in my eyes Apple is still winning.

    Android = just the OS, MANY phones
    Apple = OS + Hardware, just a handful of phones
    RIM = MANY phones types

  • by Mike Fri Mar 11, 2011 via mobile

    @Guess
    You nailed it right on the head. Android phones are branched off in so many directions over different models and manufacturers they will never be able to optimize their platform to their independent and constantly evolving OS. It's apples and oranges.

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