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Fortune Global 100 Social-Media Savvy, Getting Savvier

March 14, 2011
  |  34,422 views

Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, while 61% have a Facebook page, according to a report by Burson-Marsteller.

Although FG100 companies are reaching relatively smaller audiences with Twitter, growing numbers are using the platform more interactively, rather than simply broadcasting messages, the study found.

Below, other findings from the Burson-Marsteller Global Social Media Check-up, issued in February 2011, which explores social media use among the top 100 companies of the 2010 Fortune Global 500. 

Twitter and Facebook are the top two social platforms among the 2010 FG100 companies, followed by YouTube (57%) and corporate blogs (36%).


Fully one in four FG100 companies (25%) use all four platforms studied—Twitter and microblogging, Facebook and social networking, YouTube and video sharing, and blogging—up from the 20% that did so in 2010.


More than one-third of US FG100 companies (34%) use all four platforms, up from 28% in the previous year.

Twitter Growth Driven by Asia-Pacific Companies

Although the global average for Twitter adoption is 77%, there are interesting regional variations among the FG100:

  • 83% of European companies now have Twitter accounts, up from 71% in 2010.
  • The percentage of US companies with Twitter accounts remained flat (at 72%) in the previous year.
  • 67% of Asia-Pacific companies have Twitter accounts, up 68% from 40% in 2010.

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  • by Nick Stamoulis Mon Mar 14, 2011 via web

    I find it really interesting that more FG100 companies have a Twitter handle over a Facebook page. Seeing as Facebook is the monolith of the social networking industry, I would have expected the results to be flipped. However, It's great to see that FG100 companies are using Twitter as more than a mouthpiece.

  • by Dhana@Loyaltics Mon Mar 14, 2011 via web

    Deals to sell off outstanding inventory - is a good twitter marketing ploy for businesses

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