Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according to a study by Performics and ROI Research.

The most popular purchases via mobile are in the entertainment category (32%), followed by apparel goods (31%), electronics (25%), travel (22%), and consumer packaged goods (CPG) (20%). 

Still, a bigger percentage of surveyed mobile searchers use their device to find information about such purchases: 76% say they have searched the mobile Web in the previous six months to find information on entertainment, 68% for have done so for electronics, 61% for apparel, and 57% for CPG.

Below, other findings from The 2011 Mobile Search Insights Study, based on a survey of 502 people who use mobile phones to search the Web at least once a week.

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