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Mobile Presentation Views Surge 640% in 2011


One out of ten presentations is now viewed via mobile device, up 640% over 2010 levels, with Apple devices the top choice for viewing such presentations, according to a report by SlideRocket.

More than three-quarters of mobile presentations are viewed via Apple devices: iPhone accounted 39% of total mobile presentation views in the first quarter of 2011 and the iPad accounted for 37% of such views.

Google-Android devices accounted for 24% of mobile presentation views in 1Q11, but Android leads the pack in rate of growth for presentation viewing, registering an impressive 789% growth over 1Q10 levels.

Below, other findings from SlideRocket's Presentation Index, based on a survey of 250 business professionals.

Adding audio and video to presentations appears to boost viewer engagement:

  • 98% of presentations containing audio are viewed to the end.
  • Presentations containing video are viewed nearly 20% longer than those without video.

Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.

Professionals On the Move

Nine in ten business professionals (90%) say they spend more time pitching outside the office than inside, at meetings, tradeshows, and social events.

Such professionals rely increasingly on mobile devices to conduct business:

  • 32% now use a smartphone or tablet as their primary computing device.
  • 57% expect to use a smartphone or tablet as their primary computing device by 2012.

About the study: Findings are from a survey of 250 business professionals, conducted by SlideRocket in April 2011.

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