More than three-quarters of mobile presentations are viewed via Apple devices: iPhone accounted 39% of total mobile presentation views in the first quarter of 2011 and the iPad accounted for 37% of such views.
Google-Android devices accounted for 24% of mobile presentation views in 1Q11, but Android leads the pack in rate of growth for presentation viewing, registering an impressive 789% growth over 1Q10 levels.
Below, other findings from SlideRocket's Presentation Index, based on a survey of 250 business professionals.
Adding audio and video to presentations appears to boost viewer engagement:
- 98% of presentations containing audio are viewed to the end.
- Presentations containing video are viewed nearly 20% longer than those without video.
Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
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