Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen. 

The amount of content shared via social media varies by channel:

  • 42% of all Twitter posts contain content-sharing links; 73% of Twitter posts related to a specific industry (auto, tech, finance, and entertainment) contain sharing links.
  • 41% of all blog posts contain content-sharing links; 64% of industry-specific blog posts contain such links.
  • 12% of all Facebook posts contain content content-sharing links; 22% of industry-specific Facebook posts contain such links.

Below, other findings from the from AOL report, published in partnership with Nielsen, based on data from Nielsen's Incite Social Media monitoring tools and a survey of 1,000 online consumers.

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