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Facebook Nabs Nearly One-Third of Display Ad Market

May 9, 2011

Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly twice the level delivered one year earlier, according to data from comScore Ad Metrix.

Yahoo Sites ranked second with 112 billion impressions (10.1%) during the first quarter, followed by Microsoft Sites with 54 billion impressions (4.8%) and AOL with 33 billion impressions (3.0%).

Google Sites, relatively new to the display ad market, accounted for 2.5% of total impressions during the period.

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AT&T was the top online display advertiser with 19.5 billion impressions in the first quarter, accounting for 1.8% of display ads. Experian Interactive ranked second with 16.6 billion impressions (1.5%), followed by Scottrade with 11.2 billion (1.0%) and Intuit with 11 billion (1.0 %).

Groupon joined the top 10 display advertisers at No. 7 with 7.7 billion impressions (0.7%).

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  • by Spencer Broome Mon May 9, 2011 via web

    Facebook leads in the display ad market : The sky is blue.

  • by Neil Ferree Mon May 9, 2011 via web

    I've been cleaning my Facebook adverts panel by clicking the "uninteresting" option on all those DATE adverts, so that I get more targeted ads. What still amazes me is how many of the SEO targets ads still use a pretty girl as their image? I've read white papers and other studies that say pretty female pics get more clicks even though a pretty girl has NOTHING to do w/ the value prop, so its hard to decide if this is really the way to go? What do you guys think?

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