Ad Copy: How-to articles covering the latest marketing tactics, tips, and strategies.
Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie RottnerWhen it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen KernSocial marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
The Top 4 Threats to Creative Copywriting and How to Overcome ThemJessica SwandaCopywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
Supercharge Your Display Ad ROI With Call Attribution [Infographic]Laura ForerSpend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to ...
Why SEO and PPC Are More Effective TogetherRonald DodSearch engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They ...
Three Strategies That CPG Marketers Can Learn From the World of EntertainmentMargo ChaseEntertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three ...
Six B2B Takeaways From Six Great Facebook AdsDaniel KushnerFacebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, ...
Why You Should Align Your Ads to Your Customers' ActivitiesManish PatelGetting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything.
Three PPC Landing Page Tips Hardly Anyone Takes Advantage OfJohnathan DaneIn PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices ...
The Secret to More Effective Ads on Facebook: The Science of TestingMatt ThomasIf Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad ...
Ad Copy: Online seminar broadcasts from the best minds in marketing
- Make Your Copy Mobile-FriendlyBroadcast on 9/8/2016 with Roberta RosenbergIn this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.
- How to Improve Your Writing With a Crappy First DraftBroadcast on 8/20/2015 with Daphne Gray-GrantIn this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently.
- How to Get the Most Out of Your Facebook AdsBroadcast on 5/17/2012 with Eshwar BelaniLearn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
- How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on 5/28/2009 with Steve McNamaraNow's your chance to learn how to think like the Creative Director of a bigshot ad agency.
Ad Copy: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Three Tricks to Create Killer Pay-per-Click Ad CopyReleased on 3/20/2015 with Courtney HerdaIn just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.
- Take 10: How to Create Calls-to-Action That Drive ConversionsReleased on 2/20/2015 with Kath PayIn just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.
- Take 10: Five Scannable Hot Spots in Your Copy That Boost ResponseReleased on 11/7/2014 with Donna Baier SteinIn just 10 minutes, you'll learn how to highlight the key selling points and calls to action by strategically placing them in the five hot spots your readers' eyes gravitate to. You'll walk away with tips on how to develop more persuasive and effective copy that is organized in a way that will encourage response.
- Take 10: Three Ways to Rewrite Your Copy to Boost SalesReleased on 8/15/2014 with Donna Baier SteinIn just 10 minutes, you'll learn three ways to revise and improve your email, website, or direct mail copy to generate a better response and boost your campaign profits.
- Take 10: Craft the Perfect Call to ActionReleased on 12/13/2013 with Lois BrayfieldIn just 10 minutes, you'll learn how to strategically create a call to action your customers will care about and will pay attention to.
- Take 10: How to Monetize Your Website with Google Ad SenseReleased on 1/25/2013 with Chloe SpencerIn just 10 minutes, you'll discover important tips on how to get your site approved by Google.