Real-World Education for Modern Marketers

Join Over 606,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Small Business Owners Working Harder, but Happy

  |  18,389 views

More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else.

Below, additional findings from Vistaprint's report, featuring the Small Business Happiness Index.

Hard work pays off. Though 46% of surveyed microbusiness* owners say they're working more hours than they did a year earlier, 56% now have more customers than they did at the beginning of 2011 and 46% are on track to earn more this year.

Referrals are the top marketing tactic (41%) for microbusinesses, followed by event networking (16%), social media marketing (10%), email marketing (8%), direct marketing (6%), and online advertising (6%).


Nearly two-thirds of microbusiness owners (65%) say they use some type of social media for marketing; among them 49% say they use Facebook more than other channels, whereas 7% use LinkedIn and roughly 2% use Twitter.


Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.


*Microbusinesses are defined as small firms with 1-10 employees, making up an estimated 95% of all US businesses, or more than 25 million companies.

About the data: Findings are from a survey of 1,100 microbusiness owners and customers of Vistaprint, who primarily work out of their homes and generate less than $100,000 annually in revenues, March 15-31, 2011.


Join over 606,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

Comments

  • by Van Tue Dec 27, 2011 via web

    I want to open my own business now, but what?

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!