More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet, according to a new survey from Prosper Mobile Insights. Moreover, some 52.9% of smartphone owners say they use all of the functions of their smartphone, so much so that "it's their life."
Another 30.4% of surveyed smartphone owners say they use the basic functions of their device plus a few apps, whereas 16.7% use their smartphone just for calling, text messaging, and email.
Below, additional findings from a report by Prosper Mobile Insights, based on a survey of 102 smartphone users who completed the survey via smartphone.
Asked which device function they can't live without, most smartphone owners cite texting (21.6%), accessing the Internet (16.7%), or sending/receiving email (15.7%). Fewer users can't live without calling features (7.8%), GPS (6.9%), access to Facebook (5.9%), or apps (4.9%).
But new technology raises privacy issues, and smartphone owners cite the following as their biggest concerns:
- Location being tracked: 35.3%
- Someone accessing personal information: 31.4%
- Someone accessing financial data: 21.6%
- Online behavior being tracked: 11.8%
Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
Good news for retailers: 81.4%of smartphone users say they use their smartphone to browse for products and services, and more than three-quarters (77.5%) use their smartphone to find information on retail stores.
Among other shopping-related activities conducted via mobile, smartphone owners cite the following as their favorite:
- Reading customer reviews: 57.8%
- Researching specific products: 57.8%
- Receiving text messages with special offers: 53.9%
- Making purchases: 50.0%
- Scanning QR codes: 34.3%
- Writing customer reviews: 20.6%
About the data: Findings are from a survey conducted by Prosper Mobile Insights, using the Survey Sampling International (SSI) mobile panel, among 102 smartphone users who completed the survey on their smartphone, May 13-18, 2011.