The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly one-half (49.4%) of mobile audiences scanning QR codes from that source, followed by product packaging (35.3%).
More than one-quarter of mobile users (27.4%) scanned a code from a website via PC and 23.5% scanned codes from a poster/flyer/kiosk.
Demographic Profile of a QR Code User
Mobile users that scanned QR or bar codes during the month were more likely to be male (60.5% of the code scanning audience), skew toward age 18-34 (53.4%) and have an annual household income of $100k or above (36.1%).
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Location When Scanning QR/Bar Code