Brands' Facebook Pages Strengthen Customer Perception
One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% of somewhat agree with that statement, according to a survey from Polaris Marketing Research.
In addition, 9% of surveyed online Americans strongly agree they tend to think more highly of a brand's products and services when the brand has a Facebook page; 33% somewhat agree with that statement.
Below, additional findings from a survey of 1,000 online American adults, conducted by Polaris Marketing Research.
More than one-half (53%) of online Americans say they have "liked" a brand's Facebook page in the previous 60 days, whereas only 15% have "unliked" a brand's page.
→ end article preview
Read the Full Article
Comments
So, if over 75% of consumers believe if a company has a Facebook page, it means they are interested in what they have to say...does that mean those consumers will go to a Facebook page to voice their concerns/questions/comments?
Where are the other segments of people represented who don't think FB has ANYTHING to do with these branding perceptions at all? As a marketer myself, I realize (and SEE clearly from this case study) you can steer an answer relevant to your topic out of a consumer/survey taker very easily- but I feel, them not caring at all is a very possible scenario and for these researchers to be comprehensive they should always consider the other counter-intuitive side to there data they are trying to support with these highly publicized surveys.