One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% of somewhat agree with that statement, according to a survey from Polaris Marketing Research.
In addition, 9% of surveyed online Americans strongly agree they tend to think more highly of a brand's products and services when the brand has a Facebook page; 33% somewhat agree with that statement.
Below, additional findings from a survey of 1,000 online American adults, conducted by Polaris Marketing Research.
More than one-half (53%) of online Americans say they have "liked" a brand's Facebook page in the previous 60 days, whereas only 15% have "unliked" a brand's page.
In addition to liking brands' Facebook pages, one-quarter (25%) of online Americans say they have posted a comment to a brand's Facebook page in the previous 60 days.
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