Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved Internet users have moved toward consuming and transmitting content rather than producing it themselves, according to Wave 5 of the GlobalWebIndex by Trendstream.

Between 2009 and 2011, the number of people worldwide who publish a blog declined 4%, while the number of people writing an online news article increased slightly, up 6%. By contrast, the numbers of people using microblogs and social networks surged, up 62% and 40%, respectively, over the same period.

Much of the increased adoption of social networks worldwide has been driven by widespread use of mobile devices, according to the report.

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