Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Microblogging, Social Networking Still Growing Worldwide

September 9, 2011

Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved Internet users have moved toward consuming and transmitting content rather than producing it themselves, according to Wave 5 of the GlobalWebIndex by Trendstream.

Between 2009 and 2011, the number of people worldwide who publish a blog declined 4%, while the number of people writing an online news article increased slightly, up 6%. By contrast, the numbers of people using microblogs and social networks surged, up 62% and 40%, respectively, over the same period.

Much of the increased adoption of social networks worldwide has been driven by widespread use of mobile devices, according to the report.

Note: The chart (above) illustrates penetration levels across a range of online activities. For example, asked which online activities they've done in the previous month, nearly 70% of people cite watching an online video clip, 50% cite managing a social network profile and 36% say they've commented on a story; only 25% have written a blog post and even fewer people (18%) have written an article.

Below, additional findings from Wave 5 of the GlobalWebIndex, which surveyed the online behaviors of Internet users in 27 countries.

Emerging Markets Lead in Microblogging Penetration

Globally, 23.1 % of surveyed online adults worldwide used a microblogging platform (such as Twitter or other location-based services) in the previous month, as of June 2011.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by SpencerBroome Fri Sep 9, 2011 via web

    I've seen and experienced Facebook fatigue. It is real.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!