Blogging

Blogging: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]by Mack Collier, Kerry O'Shea Gorgone
  16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
  Blogging, Content Marketing, Customer Experience, Customer Insight, Marketing Smarts, Marketing Strategy, Marketing Tips, Social Media, Thought Leadership, Word-of-Mouth
• Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans).
  Blogging, Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Smarts, Marketing Strategy, Social Business
• Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, Creativity, Inbound Marketing, Marketing Smarts, Marketing Strategy, Marketing Tips
• How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.
  Blogging, Blogging Strategy, Content, Content Marketing, Marketing Smarts, Networking, Social Media, Websites
• Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew Grant
  Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
  Blogging, Content, Content Marketing, Digital Theory, Facebook, Marketing Smarts, Second Life, Social Media, Writing
• Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]by Matthew Grant
  The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, ...
  Blogging, Content, Content Marketing, Digital Marketing, Marketing Smarts, Social Media, Writing
• Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]by Matthew Grant
  "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of ...
  Blogging, Content, Content Marketing, Corporate Blogging, Google, Marketing Smarts, SEO, Writing
• Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]by Matthew Grant
  HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!).
  B2B Marketing, Blogging, Blogging Strategy, Content Marketing, Inbound Marketing, Lead Generation, Marketing Smarts, Marketing Strategy, Social Media

Blogging: Online seminar broadcasts from the best minds in marketing

• The Content Formula: How to Create and Measure Content That Convertswith Michael Brenner
  In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Corporate Blogging, Measurement, Metrics, Publishing
• Measure Once, Cut 17 Times: How You Can Get the Most ROI Out of Each Content Marketing Assetwith Phil Gerbyshak
  In this PRO seminar, we'll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll learn how to take a large blog post and split it into smaller posts, turn a podcast into multiple articles, create interesting and useful visuals to accompany your articles, and much more. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create.
  Blogging, Blogging Policy, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Corporate Blogging, Creativity, Podcasting
• Breathe New Life Into Your Blogwith Christina Inge
  In this PRO seminar, you'll learn the secrets of making your blog better than ever. From getting more people to read your posts to proving the ROI of blogging with lead generation techniques, you'll walk away with ideas that will make your blog more than nice-to-have—it'll be a cornerstone of sales growth.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Web Content, Writing
• How to Integrate Your Brand's Story Into Your Marketing Arsenalwith Jennifer Kane
  In this PRO seminar, we'll move beyond the hype of storytelling and share the essential components of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. We'll also discuss best practices on how to publish and distribute your story to increase audience engagement and improve your ROI.
  Blogging, Brand Awareness, Brand Management, Brand Positioning, Branding, Content Marketing, Content Strategy, Integrated Marketing, Marketing Strategy, Writing
• How to Create Amazing Blog Content That Gets Seen and Sharedwith Mack Collier
  In this PRO seminar, we'll show you how to take your blog from an afterthought to one of your most powerful customer acquisition tools. You'll learn how to maximize your business blogging efforts, write more compelling content, and organize posts that your customers will read, act on, and share. Plus, you'll learn how to create attention-grabbing headlines that are optimized for social sharing and will improve your search engine ranking.
  Blogging, Content, Content Marketing, Writing
• MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing Writingwith Ginny Redish
  This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content.
  Blogging, Content, Content Marketing, Copywriting, Marketing Strategy, Writing
• MarketingProfs University: How to Build and Maintain a Thriving Content Ecosystemwith Ann Handley, Matthew T. Grant
  Ann Handley and Matthew T. Grant walk you through creating, implementing, and sustaining a content marketing program by remaining what you already have.
  Blogging, Content, Content Marketing, Web Content, Writing
• Street Stories: Social Media and the Sales Cyclewith Chris Brogan
  How does "joining the conversation" help your marketing team convert some actual sales?
  Blogging, Case Studies, Marketing Strategy, Sales, Social Media, TV
• The Art Of Social Media: It's All About The Relationshipswith Charlene Li
  Kicking off our summer series on Social Media, Groundswell co-author Charlene Li explains the art and science of using Social Media to support your marketing goals.
  Blogging, Customer Engagement, Customer Relationships, Facebook, Social Media, Twitter
• Next Steps with Your Blog: Building Excitement, Readership and Communitywith Mack Collier
  Starting a blog is step one. Now, how do you get readers engaged?
  Blog Comments, Blog Monitoring, Blogging, Corporate Blogging, Creativity, Social Media, Word-of-Mouth

Blogging: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Repurpose Content for Your BlogReleased on 11/13/2015 with Allie Gray Freeland
  In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog, so you can breathe new life into press releases, sales decks, customer service transcripts, social content, and more.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Take 10
• Take 10: How to Gain More Search Visibility From Blog PostsReleased on 11/14/2014 with Lorrie Thomas Ross
  In just 10 minutes, we'll share how you can optimize your blog for search with easy architectural tactics and tools. Plus, you'll learn simple steps that you can add into your blogging routine to give your content more SEO power.
  Blogging, Digital Marketing, Search Engine Marketing, Take 10, Web Content
• Take 10: No More Boring Blogs—Top Five Content Ideas for Your B2B BlogReleased on 8/22/2014 with MaryAnn Pfeiffer
  In just 10 minutes, you'll learn how to write an inspiring B2B blog that's NOT boring. You'll learn the top five content ideas you can use right away, and understand why and how the right kind of content can help your blog grow your business.
  Blogging, Content, Take 10, Web Content

Blogging: Marketing downloads for the busy professional

• The Serious Marketer's Guide to Creating a Website That Works
  This 51-page guide is dedicated to exploring what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, approach the project with the mindset of strategy first, execution second. Your planning process should be purposeful and thorough.
  Blogging, Customer Experience, Lead Nurturing, SEO, Web Analytics, Web Content, Web Copy, Website Design, Websites
• 62 Best Practices of Top Business Bloggers
  This 24-page guide will provide you with valuable nuggets of wisdom that will help you supercharge your business blog. You’ll learn directly from a long list of strategies that have proven effective for top business bloggers.
  Blogging, Blogging Strategy, Brand Management, Content, Content Marketing, Marketing Strategy, Writing
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  Blog Comments, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Social Media, Writing