Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Social Media, Gaming, Email Top Online Destinations

September 15, 2011

Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report from Nielsen.

That makes social media the top online category in the US, followed by online gaming (9.8%), email (7.6%), portals (4.5%), search (4.0%), and instant messaging (3.3%).

The "Other" online category, comprising 75 sub-categories—such as viewing adult content online, visiting retail websites, and reading about various subjects (e.g., sports and health) online—accounts for  35.1% of time spent online.

Below, additional findings from the State of the Media: The Social Media Report, Q3 2011, by Nielsen NM Incite.

Facebook Top Social Platform

Americans spend more time on Facebook than any other social media brand: In May 2011, online adults spent 53.5 billion minutes using Facebook, up 6% from 50.6 billion minutes a year earlier.

Time spent on blogs followed with 723.8 million minutes, followed by Tumblr (623.5 million), Twitter (565.2 million), and LinkedIn (325.7 million).

Facebook reached 70% of active online US adults in May; among them, 62% were women, according to Nielsen.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!