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Search Rankings: Google Grabs 64.8% in August


Google Sites led the US explicit core search market in August 2011 with 64.8% of search queries conducted, followed by Yahoo Sites with 16.3%, up 0.2 percentage points (PPs) and Microsoft Sites with 14.7%, up 0.3 PPs, according to data from comScore.

Ask Network accounted for 3.0% explicit core searches (up 0.1 PPs), followed by AOL with 1.3%.

More than 17.1 billion explicit core searches were conducted in August. Google Sites ranked first with 11.1 billion searches, followed by Yahoo Sites in second with 2.8 billion (up 1%), and Microsoft Sites in third with 2.5 billion (up 1%). 


Ask Network delivered 510 million searches (up 3%), followed by AOL with 229 million. 

Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.

US Total Core Search

Google Sites accounted for 64.4% of total core search queries conducted, followed by Yahoo Sites with 18.5% (up 0.6 PPs) and Microsoft Sites with 13.3%. 

Ask Network comprised 2.6% of total search queries, followed by AOL with 1.2%. 

Americans conducted 19.5 billion total core search queries in August (up 1%). Google Sites ranked first with 12.5 billion searches (up 1%), followed by Yahoo Sites with 3.6 billion (up 5%) and Microsoft Sites with 2.6 billion (up 1%).

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In August, 66.8% of searches carried organic search results from Google (vs. 67.2% in July) while 27.1% of searches were powered by Bing (vs. 26.8% in July). 

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  • by SpencerBroome Fri Sep 16, 2011 via web

    Feels like it could be even higher.

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