Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, compared with one-third (36%) of brand fans who say they're not likely to do so, according to a study by Constant Contact and Chadwick Martin Bailey.


Below, additional findings from a study by Constant Contact and Chadwick Martin Bailey, which explores how Facebook users who are friends of brands interact with those brands on Facebook.

Buying Behaviors of Fans

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