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Facebook Brand Fans More Likely to Recommend, Buy Products

September 19, 2011

Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, compared with one-third (36%) of brand fans who say they're not likely to do so, according to a study by Constant Contact and Chadwick Martin Bailey.

Below, additional findings from a study by Constant Contact and Chadwick Martin Bailey, which explores how Facebook users who are friends of brands interact with those brands on Facebook.

Buying Behaviors of Fans

More than one-half of brand fans say they're more likely to buy products for many of the brands (16%) or a few of the brands (35%) they "like" on Facebook, compared with 41% who say they're not likely to do so.

Interestingly, brand fans age 50+ are more likely than adults overall to buy more products for at least a few brands (44% vs. vs. 35%).

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