Brand Loyalty: How-to articles covering the latest marketing tactics, tips, and strategies.
Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.John MillerThe idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ...
Brand Loyalty Programs: Satisfaction and Engagement TrendsAyaz NanjiSome 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
What Makes Consumers Loyal to Brands?Ayaz NanjiConsumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network.
The 25 Brands US Consumers Feel the Most Loyalty TowardAyaz NanjiConsumers in the United States feel the most loyalty toward—among major brands—Amazon's e-commerce store and Google's search engine, according to recent research from Brand Keys.
What's Popular With Teens: Top Social Networks, Fashion Brands, and RestaurantsAyaz NanjiSnapchat and Instagram are the favorite social networks of teenagers in the United States, according to recent research from Piper Jaffray.
These Six Nonprofit Strategies Will Supercharge Your For-Profit BusinessRoger SametzTo survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.
Is There Such a Thing as a 'Brand Fail' Anymore?Dan BrotzelWhen corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to ...
Four Effective Ways to Market to MillennialsPamela WebberThe Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you ...
The 10 Brands US Consumers Feel Most Intimately Connected WithAyaz NanjiConsumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM.
Four Steps to a Compelling Brand Story That Wins Over CustomersCourtney AppsWhen a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.
Brand Loyalty: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBarry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand.
Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSimon Perkins, director of brand marketing at The Orvis Company, tells the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer with more than $340 million in annual sales.
How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMany once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each ...
Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneThe co-authors of The Physics of Brand share insights from the book on building a valuable brand. Authors and marketing experts Dan Wallace, Aaron Keller, and Renee Marino discuss who drives the majority of buying decisions, how you can connect ...
Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFord Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.
Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.
Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneScott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock Holmes.
Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneLarry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.
The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
Brand Loyalty: Online seminar broadcasts from the best minds in marketing
- The Art of Retention: How to Create Customers for Lifewith John MorganIn this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again.
- MarketingProfs University: Building the Living, Breathing Brandwith Tamsen WebsterThis PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives.
- What Matters Now in Branding: Ten Ideas to Get Refocusedwith Jonathan Salem BaskinIs everything you learned about branding in B-school still relevant? Give Jonathan Salem Baskin 90 minutes this Thursday, and he just might change your mind!
- Marketing Research the Guerrilla Waywith Robert KadenRobert Kaden, author of Guerrilla Marketing Research,presents tools to develop action-oriented research and guidelines for stretching your research budget.
- If you’re ready for fresh, new solutions for leading your company through today’s complex maze of customer issues, don’t miss this fast-paced, information-rich, fun-filled session with loyalty expert, Jill Griffin.
- The Twelve Laws of Customer Loyaltywith Jill GriffinWhat can you do to stop customer churn and, instead, ignite loyalty? Winning today’s fickle buyer requires thinking like a customer. The Twelve Laws of Loyalty will take you there.
Brand Loyalty: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: A Step-by-Step Guide to Launching an Employee Advocacy ProgramReleased on 9/23/2016 with Stephan HovnanianIn just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.
- Take 10: Three Steps to Creating Elite Brand AmbassadorsReleased on 4/10/2015 with Robin SamoraIn just 10 minutes, you'll learn how to identify employees or subcontractors as a brand ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story, company values, and how to help you attract new talent to keep your brand top of mind.
- Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 with John HaydonIn this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website.
- Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on 11/26/2010 with Jason AlbaFind out why Companies is LinkedIn expert Jason Alba's second favorite feature as he explains where to go on LinkedIn to find key data and how to use it for networking and prospecting.
Brand Loyalty: Marketing downloads for the busy professional
- Research Spotlight: TwitterA successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
- Branding and Brand EquityThere isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
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- The Role of Customer Empathy in the Future of Marketing by Michael Brenner
- How B2B Marketers Can Align With the Self-Directed Buyer Journey by Michael McLaren
- Close the Marketing and Sales Gap, and You'll Close More Deals by Helen Yu
- The Future of Marketing Organizations Post-Pandemic: Top 5 ... by Paige O'Neill
- How to Match Your Key Metrics to Your Content Goals by Kelsey Raymond