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Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links

September 21, 2011

Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge of some 4 million randomly sampled Twitter messages in August 2011.

Among the 10,000 largest websites, those that feature Twitter share buttons were, on average, mentioned in 27 tweets that contained a link back to the site, whereas those not featuring tweet buttons were mentioned on average in four tweets that contained a link back to the site.

Below, additional findings from the September issue of the BrightEdge SocialShare Analysis.

Sharing Buttons on Homepages of Top Websites

Some 53.6% of the largest 10,000 websites now display social sharing links or buttons with one or more of the four major social networks (Facebook, Twitter, Google+, and LinkedIn) on their homepages. That level is up from 52.8% one month earlier.

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Growth Across Most Networks

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  • by Nick Stamoulis Wed Sep 21, 2011 via web

    Share buttons are critical to your content marketing's success and here is the data that shows it. You want to make it as simple as possible for your readers to help share and promote your content. Let them do some of the heavy lifting for you!

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