Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge of some 4 million randomly sampled Twitter messages in August 2011.
Among the 10,000 largest websites, those that feature Twitter share buttons were, on average, mentioned in 27 tweets that contained a link back to the site, whereas those not featuring tweet buttons were mentioned on average in four tweets that contained a link back to the site.
Below, additional findings from the September issue of the BrightEdge SocialShare Analysis.
Sharing Buttons on Homepages of Top Websites
Some 53.6% of the largest 10,000 websites now display social sharing links or buttons with one or more of the four major social networks (Facebook, Twitter, Google+, and LinkedIn) on their homepages. That level is up from 52.8% one month earlier.
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Growth Across Most Networks
Facebook and Twitter dominate the social real estate on the home pages of top sites: 50.3% of the largest 10,000 sites on the Web have Facebook links or plugins, up from 49.5% one month earlier, while 42.5% have Twitter links, up from 42.4%.
Some 8.1% of websites already have Google+ share buttons, while only 4% display LinkedIn share buttons.
About the data: The BrightEdge Research SocialShare analysis is based on data from the company's social share search engine, which crawls some 10,000 websites and 4 million tweets monthly. The September report is based on August-2011 data.