Word-of-Mouth: How-to articles covering the latest marketing tactics, tips, and strategies.
The Yelp Effect: How to Deal With Negative ReviewsLee EvansAll businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. ...
Three Ways to Make Influencer Marketing Authentic AgainInga JohnsonInfluencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can ...
How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]Vahe HabeshianThe holiday season is here, and so is the busiest time of year for retailers. Which means it's also the time to maximize e-commerce conversions and sales during the yearend ...
Three Ways Marketers Can Master Strategic Word-of-MouthSteve BernsteinPositive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways ...
Influencer Marketing Isn't Broken, You're Just Doing It WrongBrendan LattrellWord-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the ...
How to Get Maximum Engagement From Your Employee Advocacy ProgramStephan HovnanianWord-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word ...
Sales Tactics in the Digital Age [Infographic]Verónica JarskiHard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.
Build Social Relationships With Influencer Marketing [Infographic]Verónica JarskiWant to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.
The Do's and Don'ts of Social Media Research [Infographic]Verónica JarskiSmart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help ...
Five Tips for Creating and Using a Great Event HashtagSarah LangWhen creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that ...
Word-of-Mouth: Podcasts containing in-depth interviews with smart marketers from all walks of life.
How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJanice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.
Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFord Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
When Your Reputation Is on the Line (and Online): 'Manipurated' Author Daniel Lemin on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneDigital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can protect your company's reputation.
Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFord Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.
Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.
Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneCrowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]by Mack Collier, Kerry O'Shea Gorgone16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMichael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to selling wine disrupted the industry, and what others can learn ...
Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
Word-of-Mouth: Online seminar broadcasts from the best minds in marketing
- Advocacy and the Bottom Line: How to Make It WorkBroadcast on 11/22/2016 with Alicia TaggioJoin us for this webinar to learn how, featuring lessons Hootsuite learned from building its own advocacy program. Sponsored by Hootsuite.
- Transform Your Business to Be the Most Highly Recommended Brand in Your CategoryBroadcast on 3/27/2014 with Paul RandIn this PRO seminar, one of the pioneers of word-of-mouth marketing will share best practices and real-world examples showing how you can become the most highly recommended brand, and gain a competitive edge.
- Turning Social Referrals into Measurable Business ResultsBroadcast on 3/22/2012 with Nicole GoodyearIn this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
- The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on 3/24/2011 with Jay Baer, Amber NaslundIn this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity.
- Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 with Christine B. WhittemoreThis seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers.
- Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for YouBroadcast on 1/13/2011 with Seth GodinIn 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately.
- Is Your Company Beloved? How to Drive Extreme Customer LoyaltyBroadcast on 10/7/2010 with Jeanne BlissSeminar attendees will walk away with the tools needed to turn their company into one that customers love and can't live without. You'll hear anecdotes and most importantly, suggested actions to help your company develop true customer advocacy.
- Social Media Slowpokes: It’s Not too Late to Connect with Your Customers OnlineBroadcast on 6/24/2010 with Paul ChaneyHaven't had the time, resources, or guts to get into social media? Your customers aren't waiting around for you to show up. Learn some simple steps you can take to start connecting with them.
- Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen MarketersBroadcast on 1/28/2010 with Jackie HubaHeard of sneezers? These are the folks talking about your brand that you want to reach. Here's how.
- Love or Marketing? How Word-of-Mouth Will Save Your BrandBroadcast on 11/6/2009 with Andy SernovitzDon't rely on luck and a prayer to spread word about your brand. Have a plan.
Word-of-Mouth: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing CampaignReleased on 12/16/2016 with Mack CollierIn just 10 minutes, you'll learn three necessary steps to get your word-of-mouth marketing campaign off the ground before you put it into action. You'll leave understanding the differences between fans and influencers, and the benefits of each, so you can identify which one will help you best achieve your campaign objectives.
- Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into ActionReleased on 12/16/2016 with Mack CollierIn just 10 minutes, you'll learn the key questions you need to answer, how to measure your results, and the ethical issues behind WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park every time.
- Take 10: What's in it for Them? Crafting a Compelling Value PropositionReleased on 10/18/2013 with Corey EastmanIn just 10 minutes you'll learn how to identify who your ideal customer really is, and what your unique value proposition should be in order to achieve product-market fit.
- Take 10 Author Series: How to Become a Go-To Resource for CustomersReleased on 2/24/2012 with Brian SolisIn just 10 minutes, Brian tells you exactly what you need to do to become relevant and a go-to resource for your customer.
- Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 with Alan BelniakIn this Take 10, social media expert Alan Belniak shares tips for using the most popular social media networks to build interest for special events. He also provides ideas for inspiring your business colleagues to use their social networks to promote conferences, forums, seminars, webinars, and much more.
- Take 10: How to Monitor Conversations with Free Online ToolsReleased on 3/25/2011 with Douglas MetzgarIn this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free.
- Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 with Michael MillerJoin online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence.
- Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 with Jason AlbaTake a quick 10-minute tour of LinkedIn Events with expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers.
Word-of-Mouth: Marketing downloads for the busy professional
- Influencer Marketing Success StoriesInfluencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.