Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

B2B Marketers Moving Toward Online Content Strategies

October 18, 2011

B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire.

Among surveyed B2B marketers, content marketing is more than two times more popular than advertising (print, TV, or radio) (32%).

Below, additional findings from HiveFire's B2B Marketing Trends 2011 Report based on a survey of 365 B2B marketers.

Objectives With Content Marketing

Among B2B marketers, the top two objectives of content marketing programs are engaging customers and prospects (82%) and driving sales (55%). 

Nearly one-half of marketers are focused on educating the marketplace (44%) and increasing Web traffic (43%).

Content Curation

56% of B2B marketers are now using a content curation strategy (relying on some content from other sources), up 17% from the adoption level reported six months earlier.

Moerover, among those now using content curation, 74% say the program is successfully driving results.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
3 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!