Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according to a study by Cone Communications.

Among surveyed consumers worldwide, 81% say brands have a responsibility to address key social and environmental issues beyond their local communities: 

  • 31% say companies should change the way they operate to align with greater social and environmental needs.
  • 30% say companies should support larger issues with donations and time, and use their corporate muscle to advocate for change. 
  • 20% say companies should support larger issues with donations and time. 

Only 19% of consumers say companies should have a limited (13%) or no role (6%) in the communities they serve.

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