The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.
Among companies listed on the 2011 Fortune 500, the use of three key social media platforms–Twitter, Facebook, and blogs—has increased slightly or stayed flat over the previous 12 months:
- 62% now use Twitter (have an official corporate account with tweet activity in the previous month), up from 60% in 2010.
- 58% have a corporate Facebook page, up from 56% a year earlier.
- 23% have a corporate public-facing blog with items posted in the previous 12 months, the same percentage reported in 2010.
Below, other findings from "The 2011 Fortune 500 and Social Media Adoption: Have America's Largest Companies Reached a Social Media Plateau?" issued by the Center for Marketing Research at the University of Massachusetts at Dartmouth.
Some 308 of the 2011 F500 (62%) have a corporate Twitter account with a tweet in the previous thirty days; among them, 10 corporations (Wal-Mart, Exxon, Chevron, Conoco Philips, Fannie Mae, General Electric, Berkshire Hathaway, General Motors, Bank of America, and Ford Motors) consistently post to their Twitter accounts.
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