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Corporate Blogging: How-to articles covering the latest marketing tactics, tips, and strategies.
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The Most Effective Number in Article Headlines [Infographic]Ayaz NanjiWhich number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
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Blog Benchmarks for BrandsAyaz NanjiWhat's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ...
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Five Strategies to Map Out Your SEO [Infographic]Verónica JarskiCheck out these five tips for getting your business to rank higher in search results.
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Avoid Infringement Troubles: Six Ways to Simplify Digital Rights ManagementLeslie WellerWhat is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to ...
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Blog Best-Practices and BenchmarksAyaz NanjiWhich are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
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Social Media and the GovernmentNicole Rose DionWe all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the ...
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Fortune 500 Bullish on Social Media and Corporate BloggingAyaz NanjiFortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report.
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How to Use Content to Build Customer Loyalty and RetentionCraig Fitzgerald, C.C. ChapmanMany marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing ...
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Content Marketing: Beyond GutenbergDoug KesslerGutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
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Seven Online Marketing Activities You Can Start TodaySonja JobsonWant to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
Corporate Blogging: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneA perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how ...
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Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford ...
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Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]by Matthew GrantDavid B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.
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Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]by Matthew Grant"Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of ...
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Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]by Matthew GrantWhy should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.
Corporate Blogging: Online seminar broadcasts from the best minds in marketing
- The Content Formula: How to Create and Measure Content That Convertswith Michael BrennerIn this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.
- Measure Once, Cut 17 Times: How You Can Get the Most ROI Out of Each Content Marketing Assetwith Phil GerbyshakIn this PRO seminar, we'll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll learn how to take a large blog post and split it into smaller posts, turn a podcast into multiple articles, create interesting and useful visuals to accompany your articles, and much more. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create.
- Seven Keys to a Successful Blogwith Jennifer CisneyJoin us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions.
- Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for Youwith Seth GodinIn 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately.
- Starting a blog is step one. Now, how do you get readers engaged?
- WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing Mixwith Paul Rosenfeld, Anil Dash, DL ByronThis seminar looks beyond the hype to talk about how marketers can take advantage of blogs to develop a direct dialogue with their customers to build brand awareness, increase customer retention and improve the bottom line.
- Blogs: What Every Marketer Needs to Know Nowwith B.L. OchmanCompanies ranging from IBM and Microsoft to Jones Soda and Stonyfield Yogurt are using blogs as effective marketing tools. See what they're blogging about, hear what they've learned from blogging and learn whether blogging can help your company. Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger, supplies more than 25 examples of successful business blogs; provides advice on what to blog about and why; and offers dozens of resources you can use immediately.
Corporate Blogging: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Create a Company Blog That RocksReleased on 5/27/2011 with Michael MillerIn this Take 10, Michael Miller gives solid reasons for establishing a company blog, discusses where it should reside, and offers suggestions on the types of content to include as well as ideas on enlisting content contributors.
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