Corporate Blogging: How-to articles covering the latest marketing tactics, tips, and strategies.

• Blog Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ...
  B2B Marketing, B2C, Benchmarking, Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Corporate Blogging, Digital Marketing
• Five Strategies to Map Out Your SEO [Infographic]Verónica Jarski
  Check out these five tips for getting your business to rank higher in search results.
  Blogging, Blogging Strategy, Content, Content Strategy, Corporate Blogging, Marketing Strategy, Search Engine Marketing, Search Engines, SEO, Social Media
• Avoid Infringement Troubles: Six Ways to Simplify Digital Rights ManagementLeslie Weller
  What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to ...
  Content, Corporate Blogging, Corporate Communications, Digital Marketing, Management, Marketing Communications, Web Content
• Blog Best-Practices and BenchmarksAyaz Nanji
  Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Corporate Blogging, Digital Marketing, Research Summaries
• Social Media and the GovernmentNicole Rose Dion
  We all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the ...
  Advertising, Corporate Blogging, Digital Theory, Retail Marketing, Social Business, Social Media
• Fortune 500 Bullish on Social Media and Corporate BloggingAyaz Nanji
  Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report.
  Corporate Blogging, Digital Marketing, Facebook, Google+, Instagram, Research Summaries, Twitter, YouTube
• How to Use Content to Build Customer Loyalty and RetentionCraig Fitzgerald, C.C. Chapman
  Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing ...
  Brand Positioning, Content, Content Marketing, Corporate Blogging, Marketing Strategy, Marketing Tips, Social Media, Writing
• Content Marketing: Beyond GutenbergDoug Kessler
  Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
  Ad Copy, Blogging, Content, Copywriting, Corporate Blogging, Creativity, Digital Marketing, High-Tech Marketing, Writing
• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content
• Four Reasons It Pays to Have a Company BlogChris Lee
  Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.
  Blog Comments, Blogging, Content, Content Marketing, Corporate Blogging, Customer Relationships, SEO, Social Media, Tradeshows/Events

Corporate Blogging: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how ...
  Content, Content Marketing, Corporate Blogging, Marketing Communications, Marketing Inspiration, Marketing Smarts, Marketing Strategy, New Media, Public Relations, Thought Leadership
• Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, Creativity, Inbound Marketing, Marketing Smarts, Marketing Strategy, Marketing Tips
• Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]by Matthew Grant
  David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.
  Blog Comments, Blogging Policy, Community, Corporate Blogging, Marketing Smarts, Social Media, Social Networking, Twitter
• Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]by Matthew Grant
  "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of ...
  Blogging, Content, Content Marketing, Corporate Blogging, Google, Marketing Smarts, SEO, Writing
• Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]by Matthew Grant
  Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.
  Content Marketing, Copywriting, Corporate Blogging, Marketing Smarts

Corporate Blogging: Online seminar broadcasts from the best minds in marketing

• The Content Formula: How to Create and Measure Content That ConvertsBroadcast on 6/15/2017 with Michael Brenner
  In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Corporate Blogging, Measurement, Metrics, Publishing
• Measure Once, Cut 17 Times: How You Can Get the Most ROI Out of Each Content Marketing AssetBroadcast on 12/8/2016 with Phil Gerbyshak
  In this PRO seminar, we'll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll learn how to take a large blog post and split it into smaller posts, turn a podcast into multiple articles, create interesting and useful visuals to accompany your articles, and much more. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create.
  Blogging, Blogging Policy, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Corporate Blogging, Creativity, Podcasting
• Seven Keys to a Successful BlogBroadcast on 4/28/2011 with Jennifer Cisney
  Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions.
  Branding, Content, Content Marketing, Corporate Blogging, Inbound Marketing, Marketing Strategy, Marketing Tips, Social Media, Writing
• Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for YouBroadcast on 1/13/2011 with Seth Godin
  In 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately.
  Community, Corporate Blogging, Customer Engagement, Marketing Tips, Social Media, Thought Leadership, Word-of-Mouth
• Next Steps with Your Blog: Building Excitement, Readership and CommunityBroadcast on 3/27/2009 with Mack Collier
  Starting a blog is step one. Now, how do you get readers engaged?
  Blog Comments, Blog Monitoring, Blogging, Corporate Blogging, Creativity, Social Media, Word-of-Mouth
• WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing MixBroadcast on 1/26/2006 with Paul Rosenfeld, Anil Dash, DL Byron
  This seminar looks beyond the hype to talk about how marketers can take advantage of blogs to develop a direct dialogue with their customers to build brand awareness, increase customer retention and improve the bottom line.
  Blog Comments, Blog Monitoring, Blogging Policy, Blogging Strategy, Corporate Blogging, RSS
• Blogs: What Every Marketer Needs to Know NowBroadcast on 12/16/2004 with B.L. Ochman
  Companies ranging from IBM and Microsoft to Jones Soda and Stonyfield Yogurt are using blogs as effective marketing tools. See what they're blogging about, hear what they've learned from blogging and learn whether blogging can help your company. Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger, supplies more than 25 examples of successful business blogs; provides advice on what to blog about and why; and offers dozens of resources you can use immediately.
  Blogging, Blogging Strategy, Corporate Blogging, Social Media, Word-of-Mouth, Writing

Corporate Blogging: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Company Blog That RocksReleased on 5/27/2011 with Michael Miller
  In this Take 10, Michael Miller gives solid reasons for establishing a company blog, discusses where it should reside, and offers suggestions on the types of content to include as well as ideas on enlisting content contributors.
  Content, Corporate Blogging, Customer Engagement, Marketing Tips, Social Media, Take 10