People who read who B2B, consumer, and association magazine apps cite portability, speed, and 24/7 access to content as the top 3 motivators for magazine app readership, according to a new survey from Texterity.
Among surveyed magazine app readers, other motivators include environmental responsibility, updates and RSS feed, and social sharing.
Below, additional findings from Texterity's sixth annual 2011 Mobile Magazine App Survey.
Audience Engagement High
Once a magazine app is downloaded, mobile readers typically visit their app five times each month and nearly one-half (47%) spend 20 minutes or more in their magazine app; 26% spend 30+ minutes per issue.
Engagement is even higher on the iPad: 53% of those who access app content on via iPad spend 20+ minutes per issue and 30% spend 30+ minutes per issue.
Cross-platform engagement is prevalent as well: 82% of app users engage with the publishers brand in other ways outside of the app; among them most engage with those brands via print magazines (28%) and websites (27%):