Google Sites led the US explicit core search market in October 2011 with 65.6% of search queries conducted, up 0.3 percentage points (PPs) from September, followed by Yahoo Sites with 15.2% (down 0.3 PPs) and Microsoft Sites with 14.8%, according to data from comScore.
Ask Network accounted for 2.9% explicit core searches, followed by AOL with 1.5%.
Some 18.1 billion explicit core searches were conducted in October, up 6% from one month earlier. Google Sites ranked first with 11.9 billion searches, up 6% from September, followed by Yahoo Sites with 2.7 billion (up 4%) and Microsoft Sites with 2.7 billion (up 6%). Ask Network delivered 518 million searches (up 2%), followed by AOL with 277 million (up 5%).
Looking for solid, substantiated information about search engine marketing from the industry's best resources? The 84-page Search Engine Marketing Factbook featuring 55 charts provides data on who is using search engines and how, as well as data on keywords, clicks, and paid search metrics. This search-related factbook consists of chapters 1 & 3 from the larger Digital Marketing Factbook?a 144-page compilation of data and 110 charts that also covers email marketing and social media.
US Total Core Search
Google Sites accounted for 66.2% of total core search queries conducted, (up 0.8 PPs from September), followed by Yahoo Sites with 16.3% and Microsoft Sites with 13.6% (up 0.2 PPs). Ask Network comprised 2.6% of total search queries, followed by AOL with 1.4%.