With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile marketing in 2012, up from the 12.6% who said so a year earlier, according to a report by Ad-ology Research.

In addition, one in five surveyed SMB decision-makers (small- and mid-sized businesses; defined in the study as organizations with fewer than 100 employees) plan to develop a mobile app in 2012:

Below, additional finding from Ad-ology's annual Small Business Marketing Forecast.

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