In the search-term category, Facebook took top honors for the third consecutive year, accounting for 3.10% of all searches conducted in the US, up 46% from 2010.
Below, other findings from Experian Hitwise.
Among key findings related to the top 10 most-searched terms of 2011:
- Four variations of the term "facebook" were among the top 10 terms during the year, accounting for 4.42% of searches overall, up 24% from 2010.
- "Youtube" moved up to the No. 2 spot in 2011, from No. 3 in the previous year.
- "Facebook login" was the third most-searched term, followed by "craigslist" and "facebook.com."
- "Facebook.com" moved up one spot in 2011 to rank among the top five search terms.
Social networking-related terms dominated the results in 2011, accounting for 4.18% of the top 50 searches, up 12% year over year (YOY). When combined, common search terms for Facebook (e.g., facebook and facebook.com) accounted for 3.48% of all searches in the US among the top 50 terms, up 33% YOY.
YouTube terms accounted for 1.36% of search result during the year, up 21% YOY, while Google terms (including YouTube) accounted for 1.59% (up 27%) and Yahoo terms accounted for 0.59% (up 15%).
New terms that entered the top 50 search terms for 2011 were: Addicting games, amazon.com, cnn, chase online, face, facebook sign up, hotmail, lowes, pandora, twitter, and you.