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Websites Trump Social Media for Finding Holiday Deals

January 25, 2012

When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science.

Talking with friends and family (9%) also beats out social media channels for finding holiday deals; one-quarter (24%) of consumers have no preferred method for finding deals.

Below, additional findings from Crowd Science's Shopitudes Study, which polled consumers during the 2011 holiday season.

Most consumers kept spending in line with last year. 

Despite record levels of online spending in 2011—US online holiday shopping reached a record $37.2 billion, up 15% over 2010 levels, according to comScore—most (38%) consumers planned to spend roughly the same amount on holiday shopping overall during the season; 33% planned to spend less and only 21% planned to spend more on holiday buying in 2011.

The holidays are not a favorite time to venture into stores.

Nearly one-half (47%) of consumers disagreed with the statement "The holidays are my favorite time to shop in person," whereas 15% agreed. Such negative sentiment was more pronounced as time progressed, with disagreement climbing from 45% before Thanksgiving, to 49% as the holidays approached.

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