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Android Gains in Smartphone Market, Apple Also Up

February 7, 2012

Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service. 

Android accounted for 47.3% of smartphone subscribers in the three months ended December, up 2.5 percentage points (PPs) from the previous three-month period; Apple followed with 29.6% of  market share, up 2.2 PPs, while RIM continued to lose share with 16.0% of smartphone audiences, down 2.9 PPs from the previous three-month period.

Microsoft fell 0.9 PPs to 4.7% of smartphone market share, followed by Symbian with 1.8%, off 0.4 PPs from three months earlier.

Apple Gaining Ground Among Handset Manufacturers

Top handset-maker Samsung held on to its lead with 25.3% of OEM (Original Equipment Manufacturer) share as of December, while LG Electronics and Motorola (now an acquisition target of Google) both lost share, down 0.6 PPs and 0.5 PPs, respectively, over the preceding three-month period. Apple recorded the only gain in OEM market share, rising to 12.4% as of December, from 10.2% three months earlier.

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