Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Google Android Captures Majority of US Smartphone Market

April 6, 2012

Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its history, according to data from the comScore MobiLens service.

Android accounted for 50.1% of smartphone subscribers in the three months ended February, up 3.2 percentage points (PPs) from the previous three-month period; Apple followed with 30.2% of  market share, up 1.5 PPs, while RIM continued to lose share, to 13.4% of smartphone audiences, down 3.2 PPs from the previous three-month period.

Microsoft fell 1.3 PPs to 3.9% of smartphone market share as of February, followed by Symbian with 1.5%.

Apple Gains More Ground Among Handset Manufacturers

The top handset-maker, Samsung Electronics, held on to its lead with 25.6% of OEM (original equipment manufacturer) share as of February, while LG Electronics and Motorola both lost share, down 1.1 PPs and 0.9 PPs, respectively, over the preceding three-month period.

Apple recorded the only major gain in OEM market share, rising 2.3 PPs to 13.5% as of February.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!