Real-World Education for Modern Marketers

Join Over 610,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Google Android Captures Majority of US Smartphone Market

  |  8,015 views

Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its history, according to data from the comScore MobiLens service.

Android accounted for 50.1% of smartphone subscribers in the three months ended February, up 3.2 percentage points (PPs) from the previous three-month period; Apple followed with 30.2% of  market share, up 1.5 PPs, while RIM continued to lose share, to 13.4% of smartphone audiences, down 3.2 PPs from the previous three-month period.

Microsoft fell 1.3 PPs to 3.9% of smartphone market share as of February, followed by Symbian with 1.5%.

Apple Gains More Ground Among Handset Manufacturers


The top handset-maker, Samsung Electronics, held on to its lead with 25.6% of OEM (original equipment manufacturer) share as of February, while LG Electronics and Motorola both lost share, down 1.1 PPs and 0.9 PPs, respectively, over the preceding three-month period.

Apple recorded the only major gain in OEM market share, rising 2.3 PPs to 13.5% as of February.

Mobile Content Use

Among US mobile subscribers, mobile content use continued to grow as of the February study period:

  • 74.8% used text messaging on their mobile device, up 2.2 PPs from the previous three-month period.
  • 36.1% accessed social media sites or blogs, up 3.1 PPs.
  • 49.2% accessed a browser, up 4.8 PPs.

Downloaded applications were used by 49.5% of subscribers as of February (up 4.6 PPs from the previous three-month period), while game-playing was conducted by 32.3% of mobile audiences (up 2.6 PPs).

One-quarter (24.8%) of mobile subscribers listened to music on their phones as of February, up 3.1 PPs from the previous three-month period.

About the data: comScore's MobiLens data are based on a survey of more than 30,000 US mobile age 13 and older, conducted in February 2012. Data on mobile phone use refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.


Join over 610,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!