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On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. 

Traffic to Instagram's website had already been increasing steadily over the previous 24-week period, reaching 3.8 million visits as of April 7, over 55 times the 68,800 visits recorded six months earlier (October 22, 2012), according to a report by Experian Hitwise

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