Though Hispanics use smartphones to help with in-store shopping, most tend to visit stores with friends and family, relying more on the opinions of their companions when making purchases and less on user-generated reviews and ratings via smartphone, according to a study by Sensis and White Horse.
Among surveyed consumers who use their smartphones to help them shop in stores:
- 38% of Hispanics have searched for online reviews and recommendations via smartphone while shopping in a store, compared with 51% of all shoppers.
- 60% of Hispanics have visited a store website (i.e., find out what is on sale) via smartphone, compared with 50% of all shoppers.
- 31% of Hispanics have used a store's mobile app via smartphone, compared with 21% of all shoppers.
Below, other findings from the Hispanic Mobile Report by Sensis and White Horse.
When buying expensive items (e.g., electronics and home appliances) advice is often crucial.