Though Hispanics use smartphones to help with in-store shopping, most tend to visit stores with friends and family, relying more on the opinions of their companions when making purchases and less on user-generated reviews and ratings via smartphone, according to a study by Sensis and White Horse

Among surveyed consumers who use their smartphones to help them shop in stores: 

  • 38% of Hispanics have searched for online reviews and recommendations via smartphone while shopping in a store, compared with 51% of all shoppers. 
  • 60% of Hispanics have visited a store website (i.e., find out what is on sale) via smartphone, compared with 50% of all shoppers. 
  • 31% of Hispanics have used a store's mobile app via smartphone, compared with 21% of all shoppers.

Below, other findings from the Hispanic Mobile Report by Sensis and White Horse.

When buying expensive items (e.g., electronics and home appliances) advice is often crucial.

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