Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement, according to a new report by the Chief Marketing Officer (CMO) Council.
Below, additional findings from the 2012 CMO Council Survey.
Online marketing is still a work in progress
Among senior-level marketers surveyed, only 9% say they've reached a highly evolved and proven digital marketing strategy, whereas a plurality (36%) admit their efforts are a random web of loosely connected and poorly integrated point solutions.
Some 35% of senior-level marketers say they have a strategy in place and are currently testing and rolling out solutions, and 13% are gaining momentum via cloud-based platforms and applications.
Management supports digital marketing, with benefits
Most corporate management teams are supportive of digital marketing efforts.