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Online Seniors Integrating Technology Into Their Lives


Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester Research.

Among surveyed online seniors (age 65+):

  • 91% use email.
  • 59% have purchased products online in the previous three months.
  • 49% have a Facebook account.

More than seven in ten (71%) online seniors use the Internet daily.

Seniors' device of choice is a desktop computer (76%), followed by a laptop (42%); only 4% have a tablet at home.

Moreover, a growing share of seniors own a cell phone, according to separate research from Pew.

Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind, up from 47% of that generation in 2010.

Roughly one in ten American seniors now own an e-reader (11%), while slightly fewer (8%) own a tablet device, Pew found. 

About the data: For the North American Technographics Benchmark Survey Q2/Q3 2011 (US, Canada) Forrester conducted a mail survey fielded from May to July 2011 of 10,802 US households and individuals age 18+. Pew Research Center findings are based on a survey of 2,253 adults age 18+ fielded from Jan 20 to Feb 19, 2012. The report was authored by Kathryn Zickuhr and Mary Madden of the Pew Internet Project, June 6, 2012. 

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  • by Eleanor Hisey Tue Jun 19, 2012 via web

    Great article & great insight. That generation (just prior to baby boomers) have witnessed and participated in massive lifestyle changes in their lifetime.

    The biggest mistake any business can make is to discount them as "technologically challenged."

    Thanks for sharing the stats and info!

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