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Apple's Smartphone Subscriber Share 1 in 3; Google Android's, 1 in 2

July 10, 2012
  |  4,970 views

Both Google Android and Apple continued to increase their share of US smartphone subscribers in the US: Android reached nearly 51%, while Apple captured 32%, according to data from the comScore MobiLens service for the three-month period ended May 2012.

Nearly 75% of US mobile subscribers used text messaging--the most popular type of content use--on their mobile device (not just smartphones).

Samsung remained the top mobile handset manufacturer overall with 25.7% market share.

Smartphone Platform Market Share

Nearly 110 million people in the US owned smartphones during the three months ended in May, up 5% from the three months ended February.


 

Google Android was the top smartphone platform with 50.9% market share (up 0.8 percentage points).

Five years after the release of the first iPhone, Apple's share of the smartphone market reached 31.9% in May (up 1.7 percentage points).


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