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Twitter Driving Most Online Conversations About Fortune Global 100 Brands

July 23, 2012

On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online mentions per month, mostly via Twitter, according to a report by Burson-Marsteller and Visible Technologies.

During February 2012 (the four-week study period*) each of the Fortune Global 100 companies was mentioned an average of 55,970 times on Twitter. Online forums and blogs also offered social engagement opportunities for the leading global brands, but at far lower levels, generating an average of 19,739 and 19,610 mentions during the month, respectively: 

Below, additional findings from the 2012 Burson-Marsteller Global Social Media Check-Up, which examines the social media activity among the Fortune Global 100, including brands such as Ford, Sony, AT&T, Honda, and Walmart.

Followers Numbers on the Rise

The average number of followers per corporate Twitter account nearly tripled in the previous year, from 5,076 in 2011, to 14,709 in 2012.

Similarly, the average number of accounts each Global company follows increased 182%, from 1,860 in 2011, to 2062 in 2012.

Twitter Most Popular Social Channel

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