Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Apple Nabs 33% of US Smartphone Market, Google Android 52%


Google Android and Apple continued to expand their share of the US smartphone market during the three months ended July 2012: Apple captured 33.4%, up 2.0 points from the previous three-month period, while Android reached 52.2%, up 1.4 points, according to data from the comScore MobiLens service.

Texting remained the most popular mobile content activity, with 75.6% of US mobile subscribers sending a text message to another phone as of July.

Despite a small slip, Samsung maintained its lead in the mobile OEM market with 25.6% of US mobile subscribers.

Smartphone Platform Market Share

More than 114 million people in the US owned smartphones during the three-month period ended July, up 7% from the period ended April.

Google Android ranked as the top smartphone platform with 52.2% of market share, followed by Apple with 33.4%.

RIM ranked third with 9.5% share, followed by Microsoft (3.6%) and Symbian (0.8%).

Mobile Content Use

As of July, 75.6% of US mobile subscribers used text messaging on their mobile device, up 1.5 percentage points from the previous three-month period.

Downloaded applications were used by 52.6% of subscribers (up 2.4 points), while browsers were used by 51.2% (up 2.2 points).

Accessing of social networking sites or blogs increased 1.9 points to 37.9% of mobile subscribers.

Game-playing was done by 33.8% of the mobile audience, while 28.3% listened to music on their phones.

OEM Market Share

Some 234 million Americans age 13+ used mobile devices during the three-month period ended July.

Device manufacturer Samsung ranked as the top OEM with 25.6% of US mobile subscribers, followed by LG with 18.4%.

Apple continued to gain share in the OEM market, ranking third with 16.3% of mobile subscribers (up 1.9 points), followed by Motorola with 11.2 percent and HTC with 6.4% (up 0.4 points).

Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!