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Apple Nabs 33% of US Smartphone Market, Google Android 52%

September 7, 2012

Google Android and Apple continued to expand their share of the US smartphone market during the three months ended July 2012: Apple captured 33.4%, up 2.0 points from the previous three-month period, while Android reached 52.2%, up 1.4 points, according to data from the comScore MobiLens service.

Texting remained the most popular mobile content activity, with 75.6% of US mobile subscribers sending a text message to another phone as of July.

Despite a small slip, Samsung maintained its lead in the mobile OEM market with 25.6% of US mobile subscribers.

Smartphone Platform Market Share

More than 114 million people in the US owned smartphones during the three-month period ended July, up 7% from the period ended April.

Google Android ranked as the top smartphone platform with 52.2% of market share, followed by Apple with 33.4%.

RIM ranked third with 9.5% share, followed by Microsoft (3.6%) and Symbian (0.8%).

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