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Shopping via Mobile: Top Item Categories, Buying Influencers

September 13, 2012

Almost nine in ten mobile users (88.1%) say they regularly or occasionally research products via their smartphone or tablet, and nearly two in three (66.5%) regularly or occasionally purchase products via the mobile channel, according to a survey from Prosper Mobile Insights.

Among the mobile users surveyed, many factors influence the decision to purchase via the mobile channel; however, product price and the security of the website or app are among the most important, the study found.

Below, additional findings from Prosper Mobile Insights.

Among the shoppers* surveyed, those who have shopped at Best Buy in the previous 90 days are most likely to regularly research and purchase products via a mobile device (50.5%), followed by those who have visited Amazon (46.4%).

Most Popular Item Categories

Mobile shoppers are most likely to have bought apparel (29.9%), entertainment items (e.g., CDs and DVDs) (23.2%), ringtones (20.1%), and small ticket electronics (e.g., DVD player, tablet) (19.5%) in the prvious 90 days. Moreover, one in ten mobile users (10.4%) say they've purchased big ticket electronics such as TVs via their smartphone or tablet:

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