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Blue America Watches More Online Video Than Red

September 14, 2012

Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012, according to Ooyala's Q2 Global Video Index Report, which also found that the proportion of time tablet viewers spent watching premium, long-form video (e.g., TV shows and movies) jumped 47% over the previous quarter.

"Blue states" are those in which the Democratic candidate won the previous US presidential election (in 2008), whereas "red states" are those in which the Republican presidential candidate won.

Below, additional findings from Ooyala's 2Q12 Global Video Index Report.

Across the 50 states, people in Massachusetts had the highest viewership (online video plays relative to population). Each state's video plays were then divided by that maximum so that Massachusetts equals 1.0 on a normalized viewing scale and all other states appear as a fraction of 1.0.

However, neither red states nor blue states were uniform in their online video viewing patterns.

In Georgia (a red state), for example, viewers watched four and a half times more online video than viewers in Mississippi (also red) (0.86 vs. 0.18).

The following US map depicts video viewership of red and blue states:

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  • by Matt Andresen Fri Sep 14, 2012 via web

    This reminds me of why the North won the Civil War. LOL. Were the telegraph and the railroad the online video of their day?

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