Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, if not more so, than networking in person, according to a survey from Manta, an online community for small businesses.
Moreover, 78% of surveyed online small business owners say they've gained at least 25% of their new business leads via online and social channels in 2012.
Below, additional findings form Manta's Small Business Survey.
Over one-third (38%) of surveyed business owners devote a quarter (25%) of their business networking time to online channels, and nearly one-half (24%) devote a half (50%) of their time doing so.
Gains from Online Networking
A plurality (42%) of small business owners surveyed have gained about one-quarter (25%) of new business via online and social channels (websites, social networks, online forums, etc.) this year.