Mobile app users are an attractive audience for marketers, skewing younger and more affluent than other online adults in the US, according to research from Forrester.

Below, key highlights from Mobile Apps for Marketing, issued by Forrester Research.

Mobile apps use is highest among younger adults: People age 23-31 (Gen Y) comprise nearly one-third (30%) of all mobile phone app users, and those age 32-45 (Gen X) comprise another third (33%).

By contrast, people age 46-55 (Younger Boomers) comprise only 13% of all mobile app users.

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