Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Forrester Profiles Smartphone and Tablet App Users

October 3, 2012
  |  7,656 views

Mobile app users are an attractive audience for marketers, skewing younger and more affluent than other online adults in the US, according to research from Forrester.

Below, key highlights from Mobile Apps for Marketing, issued by Forrester Research.

Mobile apps use is highest among younger adults: People age 23-31 (Gen Y) comprise nearly one-third (30%) of all mobile phone app users, and those age 32-45 (Gen X) comprise another third (33%).

By contrast, people age 46-55 (Younger Boomers) comprise only 13% of all mobile app users.

Smartphone app users also skew slightly male, at 54%, and earn, on average, roughly $12,000 more in annual household income than other US online adults.


Interestingly, men are far more likely than women to use tablet apps (62% vs. 38%).

In addition, the demographic composition of app users tends to vary by device operating system (OS). For example, iPhone app users tend to be younger and male—fully one-half (50%) are age 18-31—whereas Android app users skew slightly older than app users of other mobile OS platforms:


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!