Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, and error-prone at checkout, according to a survey from Mobiquity.
However, a few retail brands, such as Apple Stores, Best Buy, and Kohl's, are providing highly satisfactory experiences for their shoppers, Mobiquity found.
The survey focused on mobile shopping experiences at the top 20 brick-and-mortar retailers (i.e., excluding those without a physical retail presence such as Amazon, eBay, and iTunes). For the study, "mobile experiences" were defined as browsing and transacting via retailers' mobile websites and apps from any location, as well as using those tools while shopping in-store.
Below, additional findings from Mobiquity.