In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media.
Some key worldwide findings for 2012:
- 144 billion emails were sent per day during the year, of which 68.8% were spam.
- 43% of the top 1 million websites were hosted in the US.
- 48% of the top 100 blogs were published via WordPress.
- The market share of GoDaddy.com, the biggest domain name registrar in the world was 32.4%.
- 4 billion hours of video was viewed via YouTube each month.
- 7 PBs (petabytes, or 10 to the 15th power) of photo content was added to Facebook every month.
Below, additional finding form Pingdom's report, based on data from a wide range of sources, including Internet World Stats, StatCounter, Verisign, Facebook, and Twitter.
As of June 30, 2012, Asia accounted for the plurality (44.8%) of the world's Internet population; Europe followed with 21.6% and North America with 11.4%:

The populations of Internet users across the world (amounting to 2.4 billion users) were as follows:
- Asia: 1.1 billion Internet users
- Europe: 519 million
- North America: 274 million
- Latin America / Caribbean: 255 million
- Africa: 167 million
- Middle East: 90 million
- Oceania/Australia: 24.3 million

China had 565 million Internet users—more than any other country in the world. China's Internet penetration (among its total population) was roughly 42% in mid-2012.
World Internet Penetration
The penetration of Internet users among a population tells a slightly different story than user counts.
North America had the highest Internet penetration as of June, at 78.6%, followed by Oceana/Australia (67.6%) and Europe (63.2%).

Domain Names
Below, are stats on Web domains as of December 2012, from Verisign:
- Number of domain name registrations across all top-level domains: 246 million
- Number of country code top-level domain name registrations: 104.9 million
- Number of .com domain names: 100 million
- Number of .net domain names: 14.1 million
- Number of .org domain names: 9.7 million
- Number of .info domain names: 6.7 million
- Number of .biz domain names: 2.2 million
Websites
The report also compiled website stats from various data providers:
- Total number of websites as of December: 634 million
- Number of websites added in 2012: 52 million
- Share of the top 1 million websites hosted in the US: 43%
- Share of the top 100 blogs powered by WordPress: 48%
- Share of the top 10,000 websites served by open source software: 75%
- Total number of Tumblr blogs: 87.8 million
- Total number of Wordpress blogs: 60.7 million
Email findings for the full year of 2012 were provided by the Radicati Group, a tech market research firm:
- Number of email users worldwide: 2.2 billion
- Total email traffic per day worldwide: 144 billion messages
- Number of email clients worldwide: 4.3 billion
Other email stats, from various sources:
- Number of active Gmail users globally, making it the leading email provider worldwide: 425 million.
- Usage share of iOS, the most popular email client: 35.6%
Social Media
The report also compiled user stats and engagement metrics for Facebook and Twitter in 2012, from various sources.
Facebook stats:
- Number of monthly posts by Facebook Pages in Brazil, making it the most active country on Facebook: 85,962
- Number of monthly active users on Facebook, surpassed in October: 1 billion
- Percentage of Facebook users who are woman: 47%
- Average age of a Facebook user: 40.5
- Number of likes posted on Facebook every day: 2.7 billion
- Share of the top 10,000 websites integrated with Facebook: 24.3%
Twitter stats:
- Monthly active users on Twitter, surpassed in December: 200 million
- Average number of tweets sent every day during 2012: 175 million
- Average age of a Twitter user: 37.3
- Average number of total tweets per user: 307
- Average number of followers per Twitter user: 51
- Number of heads of state with a Twtter account: 123
- Number of retweets of Barack Obama's tweet:"Four more years," the most retweets ever: 819,000+
- Number of tweets during the opening ceremony of the London 2012 Olympics: 9.66 million
Other social media stats:
- Number of members on LinkedIn (as of September): 187 million
- Average age of a LinkedIn user: 44.2
- Number of monthly active users on Google+: 135 million
- How many times per day the +1 button on Google+ is used: 5 billion
Read the full post for other data on Web browsers, search, mobile technology, video, and image content.

Lenna Garibian is
a MarketingProfs research writer and a marketing consultant in the tech industry,
where she develops engaging content that builds thought leadership
and revenue opportunities for clients. She's held marketing and research positions
at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter 




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Hi, Do you have data for specific countries in Africa rather than the entire continent? I am looking for East Africa, Kenya, Tanzania, Uganda, Burundi and Rwanda specifically.
Thanks
its so interesting to have joint you guys, may God BLESS YOU and continue to give you courage to provide us with valuable statistics.
Hi Lenna thanx for a great article. Did you purposefully omit G+ (Google Plus) stats or do you believe that G+ (Google Plus) is unimportant?
Hi, Vandi.
Check out World Internet Stats; they have a few pages on Africa. Here's the link: http://www.internetworldstats.com/africa.htm
Other possible sources are comScore and the World Bank.
Best,
Lenna
Hi, Frank.
These stats were compiled by Pingdom; they did the heavy lifting on this one! (A link to their post is at the beginning and end of the article).
I reported the findings that I thought would be most relevant to our readers. That said, Pingdom didn't collect much on Google+--just one data point, I believe, which I included. I do think 2012 was a big year for Google+.
Thanks!
Lenna
Great confirmation and quantification of the ongoing trends in digital marketing!
Amazing stats, Lenna!
mi piace il lavoro con internet vi prego aiutatemi a lavorare con voi grazie a tutti