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Google Forecast to Earn $5B in Tablet Search Ad Revenue

by Lenna Garibian  |  
February 19, 2013

Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December 2013, up from 10.7% a year earlier, according to a new report from Marin Software.

That would amount to roughly $5 billion in revenues from tablet ads alone for the year. Overall, Google is expected to earn $9.9 billion in total mobile revenues in 2013, up from an estimated $5.8 billion in 2012.

The strong performance of tablet ads, coupled with a surge in user adoption, is driving the rise in ad investment, according to the report.

Below, additional findings the report titled "Mobile Search Advertising Around the Globe: How Smartphones and Tablets Are Changing Paid Search," by Marin Software.

Effectiveness of Ads

On average, the conversion rate for search ads served via tablet was 3.3% at the end of 2012, compared with 3.9% for desktop and 2.8% for smartphone:

Meanwhile, the effectiveness of Google's tablet search ads are rising. Conversion rates on search clicks via tablet devices increased 31% from January to December 2012 , compared with a 9% rise for smartphones and 7% for computers.

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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