Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile device for the week ended February 23, 2013.
YouTube received the second largest share of mobile visits for the week with 4.55%, followed by Facebook with 2.65%.
Gmail and Wikipedia rounded out the top five, attracting 1.54% and 1.17%, respectively, of total Web traffic via mobile device.
The study, which showcases Experian Marketing Services’ new mobile data offering, Hitwise Mobile, is based on a sample from 3G/4G and Wi-Fi sources, including smartphones and tablets.
Below, additional findings from Experian Marketing Services.
Experian also tracked Web traffic via mobile across various categories:
- ESPN was the top visited website in the Sports category.
- Google News was the top visited News and Media website.
- AutoTrader was the top visited website in the Automotive category.
- Amazon was the top visited Shopping website.
Time Spent on Visits via Mobile