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Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...

by Lenna Garibian  |  
March 6, 2013

Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile device for the week ended February 23, 2013.

YouTube received the second largest share of mobile visits for the week with 4.55%, followed by Facebook with 2.65%.

Gmail and Wikipedia rounded out the top five, attracting 1.54% and 1.17%, respectively, of total Web traffic via mobile device. 

The study, which showcases Experian Marketing Services’ new mobile data offering, Hitwise Mobile, is based on a sample from 3G/4G and Wi-Fi sources, including smartphones and tablets.  

Below, additional findings from Experian Marketing Services.

Experian also tracked Web traffic via mobile across various categories:

  • ESPN was the top visited website in the Sports category.
  • Google News was the top visited News and Media website.
  • AutoTrader was the top visited website in the Automotive category.
  • Amazon was the top visited Shopping website.

Time Spent on Visits via Mobile

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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  • by Sarah Wed Mar 6, 2013 via web

    Yeah... time spent definitely depends on the usability offered by the mobile content management system. Recently, a new app called InstantMobile was launched. A first look at it and free trial gives a very promising result in terms of resolution, GA and lead management.

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