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Apple Gains Ground on Google Android, Strengthens Handset Lead

by Lenna Garibian  |  
March 8, 2013

Apple increased its share of US smartphone subscribers and its lead in the handset market in January 2013, according to data from the comScore Mobilens service.

Though Android is still the top smartphone platform in the US with 52.3% market share for the three-month period ended January, Apple's share grew 3.5 percentage points, to 37.8% as of January.

Meanwhile, Apple widened its lead as the top smartphone manufacturer with 37.8% OEM market share, up 3.5 percentage points from October.

Below, additional findings from comScore.

Smartphone adoption surged in January 2013, driven largely by Apple: Some 129.4 million people in the US owned a smartphone in the three months ended January—55% mobile market penetration—up 7% from October.

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform with 52.3% market share, while Apple's share increased 3.5 percentage points to 37.8%. BlackBerry ranked third with 5.9% share, followed by Microsoft (3.1%) and Symbian (0.5%).

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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